Delivering the arena productions of Stockholm Live’s arenas


Stockholm Live is a part of ASM Global, a world leading venue management and services company, based in Los Angeles, USA. Included in Stockholm Live’s portfolio are the largest arenas in Northern Europe: Avicii Arena, Tele2 Arena, Friends Arena, Hovet and Annexet. Every year, more than 3 million people visit close to 330 sports and entertainment events in their arenas.


Prior to 2020 Stockholm Live used two subcontractors who were responsible for logistics, planning and administration of Avicii Arena, Tele2 Arena, Friends Arena, Hovet and Annexet.  Due to the four arenas where located at two diverse geographical locations in Stockholm it created both different routines and methods at each arena. So, in 2020, they were on the hunt for a new end-to-end contractor that could offer a complete solution to streamline and rectify this.

Stockholm Live wanted to simplify and unify the process for all parties involved so the resources could work synergistically at both arenas. With highly variable delivery quotas – in both volume and intensity – the task was remarkably complex. Putting pressure on both the supplier and the customer to work flexibly and reactively, with a clear ability to handle high pressure situations.

In March 2020, MW Group took over the complete arena productions of Stockholm Live’s arenas in Stockholm.


Based on a combined leadership and process control where cost efficiency and quality were the focus, we worked alongside Stockholm Live to establish a delivery organisation based on both their needs and our experience of event and arena production.

As the sole and complete service and solutions provider for Stockholm Live’s arena production we are able to focus on larger projects, increase redundancy and create full transparency through clear collaboration with Stockholm Live and their staff.


”We are pleased with this collaboration and look forward to continue work with MW Group and its staff to further streamline how we work in arena production for all our events.”

Elin Forsbring, Operations Director at Stockholm Live

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